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Best Fire Stick deals for October Prime Day

Looking to save on a Fire TV stick? Prime Big Deal Days just started, and we've got killer streaming stick discounts from both Amazon and Roku.
Ben Patterson
By Ben Patterson
Senior Writer, TechHive Oct 10, 2023 12:00 am PDT
Fire TV Stick 4K Max and remote
Image: Jared Newman / Foundry

Prime Big Deal Days, aka October Prime Day, is the perfect time to scoop up savings on a video streaming player, and both Amazon and Roku are teeing up some enticing discounts.

You can save up to 54 percent on an Amazon Fire TV stick during this year’s October Prime Day event, while Roku streaming players are up to 30% off.

Discounts on Apple TV and Nvidia Shield boxes have also been known to crop up during October Prime Day, so keep checking back for updates.

Best October Prime Day 2023 Amazon Fire Stick deals

Best October Prime Day 2023 Nvidia Shield deals

Best October Prime Day 2023 Roku deals

Amazon October Prime Day 2023 Fire Stick deals: What you need to know

1.

What is Prime Big Deal Days?

Generally known as October Prime Day, Prime Big Deal Days is an “exclusive shopping event” for Prime members, just like the regular Amazon Prime Day in the summer and last year’s Prime Early Access Sale.

Prime Big Deal Days looks to be similar to the main Prime Day event, meaning thousands of deals across a wide range of product categories.

2.

When does October Prime Day 2023 actually begin?

Prime Big Deal Days gets underway on October 10, and the event will run through October 11.

Those dates place October Prime Day 2023 almost a year to the day after last year’s October Prime Day event, which was held on October 11 and 12.

3.

Will Fire Sticks and video streaming players be on sale for October Prime Day 2023?

Amazon loves to offer deals on its Fire TV streaming sticks during its summer and fall shopping events, and we expect more of the same for Prime Big Deal Days.

Roku is another shoe-in for October Prime Day streaming stick deals, while Nvidia’s Shield players often get discounts, too. Apple TV deals are another possibility, although they’re less of a sure thing than Amazon and Roku streaming player discounts.

4.

Are October Prime Day deals just for Amazon Prime members?

As with Amazon’s other big shopping events, most October Prime Day deals are exclusive to Amazon Prime Members.

You can get Amazon Prime for $14.99 a month, or $139 a year, and your membership includes a variety of benefits, including free shipping for Prime items, access to Prime Video, Amazon Music, Prime Reading, and more.

Not a Prime member? No problem. You can sign up for a free 30-day Amazon Prime trial, and it counts for scoring October Prime Day deals.

5.

Will other retailers be offering October Prime Day discounts?

Unsurprisingly, plenty of other big online retailers will take the opportunity to spin up their own events during Prime Big Deal Days.

Be sure to keep an eye on Best Buy, Target, Walmart, and other online stores as October Prime Day progresses.

, Senior Writer

Ben has been writing about technology and consumer electronics for more than 20 years. A PCWorld contributor since 2014, Ben joined TechHive in 2019, where he covers smart speakers, soundbars, and other smart and home-theater devices. You can follow Ben on Twitter.

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